World Domination Throught Design Group

I think whoever came up with that companies name may just be my new favorite person. It is either them or Mr. Rothschild their fictional cartoon client. The WDDG are masters not only of motion graphics, but of innovative thinking, and that my friends, is a winning combination.

Before talking about motion graphics, can I just say please take a look at the back end of their site. Here is a little taste of what you will find:

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      / (_ / , _/ _// __ |/ / / _/_\ \  / /               
      \___/_/|_/___/_/ |_/_/ /___/___/ /_/                     
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 _/ //    / / / / _// , _/ __ / /__  / / _/ / | |/ / _/      
/___/_/|_/ /_/ /___/_/|_/_/ |_\___/ /_/ /___/ |___/___/           
     ___  __________________  _________  ____            
    / _ \/ __/ __/  _/ ___/ |/ / __/ _ \/ __/            
   / // / _/_\ \_/ // (_ /    / _// , _/\ \              
  /____/___/___/___/\___/_/|_/___/_/|_/___/              
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/ /_/ / _/  / __ |/ /__/ /__    / / _/ // /|_/ / _/        
\____/_/   /_/ |_/____/____/   /_/ /___/_/  /_/___/        
                                                         
                                                         
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Because the site was all done in Flash they had a lot of room for fun stuff amid their code and the above is just one example. Also included there is all of the designer's WOW screen names, I have started to wish I played that game....

What the WDDG can do with Flash is amazing and all you need to do is watch their introductory video on the site to see that. The video shows off a diversity of styles but manages to keep to remain cohesive with the WDDG brand. The old school nuclear explosions manage to remain hip and fresh in the web context, especially when juxtaposed with the wacky cartoon imagery and that amazing Lego Star Wars thing.

The site itself is beautifully constructed and easy to navigate, but I wish that the user could take more control over it and maybe pause, rewind and fast forward the video. It is great to watch but, fairly long and it would have been nice to get up in the middle. It is also interesting how video and motion graphics are integrated throughout the entire site. Even the contact information, which is normally a boring static page on most sites, is done using video.

I find that often times a design companies site doesn't fully express what they are capable of as designers, and you need to check out the portfolio to really see what they were all about. I did not feel that way with the WDDG. This doesn't mean one should not check out the portfolio as it is really interesting and fun how they put it together. Plus, their work is really cool.

Check them out the World Domination Through Design Group:
http://www.wddg.com/