Wednesday, February 27, 2008

The World of Motion Graphics

It is amazing just what is out there in the world of motion graphics. My search for an internship in Tel Aviv has had me really looking around at the websites of different design companies and it is amazing what kind of stuff is out there. Touch has a beautiful website that is playful and whimsical and mixes black and white photography with colored vector animations seamlessly. Their intro page is also this amazing lacey kalidascope thing. Clementina, an international company with an office in Tel Aviv also makes great use of motion graphics. Their website somehow manages to be corporate and fun at the same time. It is crazy modern and mixes video, moving type, animation and still images in an unbelievable way. Hendelmade makes subtle uses of motion graphics throughout the company site. It isn't an animated site exactly, but it has touches of movement to supplement the navigation. Shavit has this whole crazy architectural thing going on. It is really cool because while the site was done in flash using two-dimensional shapes the whole thing really uses depth so well it looks 3d.

These are only four examples of what is out there. They all make use of the same technologies but in such different ways it is amazing. It is so interesting to see how far and in how many different directions technology and creativity can be pushed.

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