True Blood

I have yet to see the show True Blood. This is somewhat surprising when I really think about it because not only am I kind of addicted to TV, but I have always had a thing for creatures of the night such as vampires and the like. That being said the fact still remains I haven't seen it. What I have seen though are the brilliant and super-sticky ads that promote the show. Last seasons energy drink ads were great:

This season the show goes even further and places ads directed at vampires by real companies such as Mini and Harley Davidson. Check out Fast Companies take on the campaign here.
I really do have to watch the show at some point. That is if I find the time between this season of Weeds and So You Think You Can Dance and Corner Gas and Dexter...