Sunday, May 25, 2008

Waiting for this post to finish Rendering

Ok, so maybe I am not as good a blogger as I thought. I have been working at Render here in Tel Aviv for just over two weeks now. I have improved my photoshop skills by about 100% and animated a commercial for amdocs using my new found After Effects skills. Render is a great place to work- tiny studio made up of three women (Yael, Hofit and Karin) and two dogs (a lab named Uma and a mutt named Loco). Located in the Florentine area of Tel Aviv they moved into this studio about a week before I showed up. As nice as the studio is that is how sketchy the neighborhood is. I am very close to the central bus station and anyone who knows Tel Aviv will know what that means. Render does great work and already in two weeks I have learned so much. One thing I have come to notice though is every studio is only as technologically advanced as the year the principal designers graduated. At 52 Pick-Up they still used Quark, here they like Freehand and Photoshop CS. I wonder if I will be stuck using CS3 forever...?
In other Tel Aviv design news, in my internship application binge I applied to intern at Gitam BBDO (the Tel Aviv branch of BBDO) when I got they had done a massive ad campaign for one of the major banks here in conjunction with Israel's 60th anniversary. It was horrible! I guess being one of the biggest agencys in the world doesn't mean you are the best. Maybe I should rethink my desire to work at a huge agency- maybe it is just that particular one. Maybe, I shouldn't worry about this now and instead find myself a MFA program in this country so I don't have to worry about this for a long time...